Saturday, September 13, 2008

BREAKING NEWS: Gates, Seinfeld Connecting with "Real People"

So, as you have probably heard by now, Microsoft teamed up with Jerry Seinfeld for their $300 million Vista ad campaign. Sounds like a good idea, right? I mean, having one of the most respected (and funniest) comedians in the world in a commercial must make it both memorable and hopefully hilariously funny. I would agree, and say that these commercials are doing just that - they're funny and you definitely aren't going to forget them anytime soon. However, much of the media is disagreeing, saying that the commercials aren't funny and that they have nothing to do with Windows - especially Vista, but I strongly disagree with their criticism.

As for not having anything to do with Windows or Vista, I agree, but that's the point: they're supposed to be funny and entertaining, so that you remember them, and when you remember the commercials, you're no doubt going to remember the brand. Also, similarly to how Apple portrays themselves in their "Get a Mac" commercials, Microsoft is trying to show that they can have fun and be cool too.

Also, as far as much of the media claiming that the commercials aren't funny, I don't what to say. I certainly think that they're funny, as do people that I've shown the ad to, and I know that anyone who likes Seinfeld will certainly enjoy them.

In conclusion, I don't care what the mainstream media says, I think that Microsoft is doing exactly what they should be doing with this campaign, and they should keep up the hard work. Watch the ad's (below) for yourself and see what you think.





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